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About Us

Logically is a social enterprise building tools to adapt to the constantly evolving nature of the information ecosystem. We use ensemble machine learning models in combination with human intelligence to address the key challenges posed by the digital age.

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Fighting Misinformation

Misinformation, from fake news to state propaganda, has never been more prominent, more impactful or more dangerous than it is today. Our services and tools are built to help our users, partners and community take back the power to navigate the fractured information ecosystem. 

Fact Check

Logically employs the world's largest dedicated fact checking team-  working together our in-house AI to provide rigorous, evidence-based fact checks.

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Image Verification

Our Image verification APIs are built to highlight manipulated imagery and extract text from images to allow manual and fully automated analysis of visual media and content.


Credibility

Logically's ensemble machine learning models are constantly and iteratively evaluated to improve their efficacy. We benchmark the performance of our AI against our diverse, expert analysts, to eliminate the typical challenges associated with crowdsourcing data.

Article Credibility API

Our AI analyses and understands the content of an article, its metadata such as its authors and publishers, and its patterns of propagation on social media, and uses this rich understanding of a piece of content and its source to determine its credibility.

Source Credibility API

We assess a source based on the content it produces, its metadata, and its direct and indirect associations with known agents of disinformation.

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Combating Disinformation

Synthetic Content Detection

Managing Information Overload

Providing a Healthy News Diet

Our Story

July 2017
Incorporated

We build AI software and digital forensics tools to analyse misinformation. Our team of dedicated fact-checkers work in tandem with our tech to help the public separate facts from falsehoods.

April 2019

Logically Launches the misinformation-fighting app on Google Play Store

June 2019

Logically detect over 40,000 unreliable articles during Indian General Election

September 2019

Logically conduct  'Fake news in the digital age" workshop at School of Broadcasting and Communications, Mumbai

November 2019

Logically detect over 40,000 unreliable articles during Indian General Election

March 2020

Logically partner with Maharashtra Cyber Police ahead of Maharashtra Elections

March 2020

Logically named finalist for Mayor of London’s Tech Challenge

Our Mission

Improve Civic discourse and facilitate Critical thinking by:

  • Providing insight into and analysis of the news.
  • Guiding people away from echo chambers and filter bubbles, and exposing them to different beliefs, ideas and perspectives.
  • Placing credibility and context at the heart of digital news approaches.

Foster web literacy by providing future generations with an awareness of:

  • Ownership of and right to control their data.
  • The economics of content online.
  • How to access rigorous, trustworthy information.

Provide individuals and professionals with the tools to face the challenges of the misinformation ecosystem by:

  • Detecting various degrees of misinformation.
  • Classifying these instances.
  • Recording them so as to create a long-term picture of their evolution.
  • Monitoring the forces that shape news coverage, and educate people about these dynamics.

Recognise the constantly-evolving nature of the misinformation ecosystem, and adapt to the challenges this poses.

Our Values

Think Independently

  • We are politically conscious, but scrupulously nonpartisan
  • We believe in the necessity of a free and independent media
  • We are transparent about our interests, and declare potential conflicts
  • Our commercial interests will never undermine our editorial independence

Think Ethically

  • We do things because we should, not just because we can
  • We will not let our technology develop beyond our understanding of its ethical implications
  • We are collegial, respectful, inclusive, and collaborative in our work
  • We are truthful with our users and partners, and respect their autonomy, their intelligence and their good faith

Think Rigorously

  • We are clear, we are precise, we say what we mean and are prepared to stand by it
  • We adhere at all times to the highest standards of evidence based reasoning, of rational argument and of intellectual honesty
  • We respect expertise, and support the efforts of experts to effectively communicate their work

Think Critically

  • We always welcome constructive criticism, from any source, on any subject
  • We question our assumptions, we question our values, we question our friends and we question ourselves
  • We do not pretend that we have no individual biases; instead, we work to challenge them, change them and mitigate their effects

Think Effectively

  • We are pragmatists; we work on the basis that an idea, a tool or a technology is only valuable to the extent that it is useful
  • We create impact by empowering people with technology, not by replacing them with it