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At Logically, we believe in transparency, accountability and trust. Because Logically only works when our users trust us, and because we think that we should lead by example, on this page you'll find details of our funding, organisation, and the structures we have in place to ensure that we are accountable, fair and trustworthy.

How is Logically structured?


  • Research
  • Development
  • Maintenance Of Technological Capabilities


  • User experience
  • User research
  • Graphic design
  • Interface design


  • Product Development
  • Quality Assurance
  • Product Support
  • Resource Management


  • Marketing
  • Market Research
  • Analytics
  • Outreach


  • Fact-Checking
  • Investigations
  • Policy Research
  • Journalism
  • Editorial Support
Meet the Team

Non-Partisanship Policy

All employees at Logically are prohibited from damaging our reputation for non-partisanship

Additionally, everybody who works in our editorial division is also prohibited from:

Publicly endorsing any political party or candidate.

Making, printing or distributing in print or digitally, any party-political literature unless expressly for the purposes of their work

Clearly indicating support for any political party or partisan political cause, especially where that statement could reasonably be construed as the position of Logically as a whole.

Behaving in a manner which could amount to bullying, harassment or discrimination of based on political opinions, or exposing a colleague’s personal political views.

Working in any way that could be reasonably understood as serving partisan interests, political agendas not directly relevant to Logically’s mission, or otherwise undermining Logically’s reputation for non-partisanship and political neutrality.


TheLogically (Trading as Logically) is a UK registered company - No. 10850644. Check our records at Companies House here.

Logically was founded in 2017 by CEO Lyric Jain.

Logically is funded by a combination of Lyric's personal investment in the company (using personal savings and money from family business Eliza Tinsley), by venture capital investment from the Northern Powerhouse Investment Fund, managed by Mercia Asset Management, and investment from XTX Ventures. Lyric Jain remains the only person with significant control of Logically.

Editorial Independence

The principle of editorial independence is of paramount importance in Logically’s mission. We practice editorial independence in order to fulfil our mission of being a reliable source of high quality information to our users, and we scrupulously ensure that no reasonable person could infer any systematic partisan bias from our output, or from the way that our business is organised or conducted.

We practice editorial independence by ensuring that the subjects and conclusions of our fact-checks, writings and investigations are only ever directed by our curiosity, the available evidence, responsible research practices and Logically’s mission and values.

We have taken steps to ensure that the commercial interests of Logically can never influence our editorial output. These steps include:


Any Logically project must undergo an ethics review, as a part of which any potential risk to Logically’s reputation for non-partisanship must be anticipated and addressed.


No editorial output of any kind is subject to final approval by any member of Logically outside of the editorial team.


The Editorial Director reports directly to the CEO on all matters except those which could reasonably be construed as falling under proper independent editorial discretion; in those matters the Editorial Director will continue to operate with full editorial discretion until such time as an editorial board can be established, at which point that board will be the final deciding body on editorial matters.


Client Ethics Policy

Logically’s mission is to enhance civic discourse, protect democratic debate and process, and provide access to trustworthy information. We are proud supporters of free speech, and oppose censorious approaches to individual expression online. However, where misinformation has the ability to cause real world harm, or when disinformation is being used for profit or political gain, this activity needs to be identified, mitigated and addressed. 

We have built industry-leading products and services that can help do this, designed for use by governments, NGOs and private sector organisations, to support their efforts to tackle harmful misinformation at scale. However, we will not provide our services to anyone who does not meet the same high standards of integrity and accountability to which we hold ourselves. 

We are a verified signatory of the IFCN’s code of principles, and as such we hold ourselves to the standards set by that organisation. This includes a commitment to non-partisanship and fairness, transparency of sources, and transparency of funding and organisation.

When assessing any potential client opportunity, we apply the following standards:

We won’t enter into any contract which would be incompatible with our mission of enhancing civic discourse, protecting democratic debate and process, and providing access to trustworthy information.

We will not engage in any partnership which would undermine our commitment to political non-partisanship.

This approach is underpinned by a robust ethics review process, designed to ensure that any new contract or project is aligned with these standards.


We won’t enter into any contract where there's a reasonable likelihood the client would use the information that we find to cause undue harm to any person or group, or threaten to undermine the human rights of any person or group.

All commercial contracts include a specific, limited and targeted scope within which our products and services are licensed for use, agreed between Logically and the client. Any violation of those terms will result in termination of service.