KFC has announced that the 64-year-old 'Finger-Lickin Good' motto will be temporarily suspended from advertising materials amid the COVID-19 pandemic.
The U.S. fast-food restaurant chain Kentucky Fried Chicken(KFC) on August 24, 2020, announced that it's famous 'Finger-Lickin' Good slogan is not quite right for the era of face masks and official hand-washing advice. It launches a new advertising campaign with a change of focus amid the COVID-19 pandemic. The complainants considered the advert was irresponsible because they thought it encouraged behavior that might increase the chances of COVID-19 spreading. So the fast-food chain has admitted it will need to move on temporarily, from the tagline it has used for more than six decades, releasing new images of advertising posters and packaging with the words blurred and pixellated. The COVID-19 pandemic has given rise to a lot of potentially dangerous misinformation. For reliable advice on COVID-19 including symptoms, prevention and available treatment, please refer to the World Health Organisation or your national healthcare authority.