YouGov revealed in December 2018 that McVitie's Milk Chocolate Digestives was Britain's favourite biscuit and started surveying on it from May 2019.
The data analytics firm revealed the top 5 favourite biscuits of Britain in December 2018 based on ratings collected among adults from May 2018 to October 2018. McVitie's Milk Chocolate Digestives was termed the nation’s favourite type of biscuit.
Based on 6092 interviews and the ratings data from May 2019 to May 2020, it collected positive and negative opinions of different generations for McVitie's Milk Chocolate Digestives. The biscuit holds an overall 80% positive opinion in Great Britain.