Cadbury has denied that it has spent around £1 million on a new logo that looks just like the old one.
Cadbury has undergone its first major overhaul in its design since the 1960s to rebrand itself and connect with its roots. The logo has been redrawn, and the designers said that the bolder and louder lettering 'puts the humanity back' into the signature. But critics said the money spent on the logo was awful as they've just tilted the writing and made it lose a bit of weight. Meanwhile, media reports and marketing agencies had estimated that Cadbury had spent more than £1million on its new logo, which looks similar to the old one. Public Relations (PR) expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million, and it was worthwhile.
However, the company issued a clarification on social media that the cost of rebranding was nowhere near the £1 million reported by the media.