
Ceek VR confirmed on Twitter that there is no official announcement about H&M starting a virtual store in the Metaverse.
On January 4, 2022, Ceek clarified with another tweet, saying that the virtual store was only an idea shown to H&M management. People at H&M and CeeK are still debating the three-dimensional shopping experience. It added, "We're talking to H&M about making this happen, but it's not happening now."
A spokesperson from H&M told Bitcoin.com that they are not building a virtual store in the metaverse. According to Forbes, H&M currently has 75 markets with nearly 5,000 stores and has an online presence in 53.
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