In response to a question about malnutrition in Gujarat, PM Modi had remarked that "middle class is more beauty conscious than health-conscious."
He said: "We are the first state in the country to raise the issue of malnutrition. It came to our mind that Gujarat is by and large a vegetarian state. And secondly, Gujarat is also a middle-class state. The middle class is more beauty conscious than health conscious – that is a challenge. If a mother tells her daughter to have milk, they'll have a fight. She'll tell her mother, 'I won't drink milk. I'll get fat.' They have money but she's beauty conscious, she's not health conscious. So being a middle-class state is also a problem for me. A large segment of the population in my state is middle-class. Second is vegetarianism. So a lot needs to be explained to both the beauty conscious and the health-conscious. We have to request to them that there should be a good nutritional situation."