The Coca-Cola had created a vending machine that asks for hugs, in return for a can of Coke in 2012.

The press release by the Ogilvy & Mather, a marketing agency confirms that the Coca-Cola company had provided free cans for hugs.

The press release by the Ogilvy & Mather, a marketing agency confirms that the Coca-Cola company had provided free cans for hugs.The press release by the Coca Cola on 5 April 2012, states that the Coca-Cola Company and Ogilvy & Mather had created the Cola-Cola hug machine to bring doses of happiness. The Coca-Cola company’s global marketing campaign was started in Singapore, Leonardo O’Grady, ASEAN IMC Director, said that happiness is contagious and the Coca-Cola hug machine was a simple idea to spread some happiness.

The press release by Ogilvy stated that Open Happiness, a global creative campaign launched in 2009, invites people around the world to bring positivity, optimism and fun into their lives and with the success of the Coca-Cola Hug Machine in Singapore, there are now plans to roll it out across Asia.