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1d702db5

Trader Joe’s will not change its packaging in response to racism petition.

People signed a petition calling on Trader Joe's to change its branding names, calling them racist. But Trader Joe's disagreed and declined to do so.

People signed a petition calling on Trader Joe's to change its branding names, calling them racist. But Trader Joe's disagreed and declined to do so.The Change.org petition organized by California high school senior Briones Bedell denouncing the company's use of labels such as Arabian Joe's, Trader Giotto's, and Trader Joe San as racist because it exoticizes other cultures, garnered more than 4,800 signatures. Trader Joe's said the naming conventions of 'Arabian Joe,' 'Trader Jose's' and other labels based on cuisine origin were intended to be playful but acknowledged they might have had the 'opposite effect.'

The grocer disagreed that any of these labels are racist, and said they do not make decisions based on petitions. In its most recent statement, Trader Joe's asserts that customer feedback revealed its clientele is unbothered by this 'fun' approach to product marketing, and those products that resonate with their customers and sell well would remain on the shelves. Speaking about the status of other product labels, Ms. Friend-Daniel, the company's national director of public relations, said that 'for the remaining products, they would change packages or discontinue products that do not resonate with the customers.'

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