People signed a petition calling on Trader Joe's to change its branding names, calling them racist. But Trader Joe's disagreed and declined to do so.
The grocer disagreed that any of these labels are racist, and said they do not make decisions based on petitions. In its most recent statement, Trader Joe's asserts that customer feedback revealed its clientele is unbothered by this 'fun' approach to product marketing, and those products that resonate with their customers and sell well would remain on the shelves. Speaking about the status of other product labels, Ms. Friend-Daniel, the company's national director of public relations, said that 'for the remaining products, they would change packages or discontinue products that do not resonate with the customers.'